Martijn van Breugel, from Badge 2 Match accepted to answer to our question to present his company
Maxxelli-blog: Name, age, sex, position
MVB: Martijn van Breugel, 31, Male, General Manager EDDP (European Deluxe & Design Products)
With offices in both the Netherlands and China, we are able to successfully assist European companies to enter the emerging Asian market.
China is changing from a production market into a consumption market. We provide European companies that are producing high quality luxury and design products the right tools to find their ways to the growing group of wealthy Chinese people.
Maxxelli-blog: What do you do in Chengdu?
MVB: Running EDDP and currently representing Badge2Match. A networking badge that effectively matches people during networking events
Maxxelli-blog: What did you do before?
MVB:Product Designer for Axxicon in the Netherlands. We developed the new generation of DVD: Blue Ray & HD – DVD
Carried out more than 15 projects in China. (Travelling from NL to China)
Maxxelli-blog: Why did you come to Chengdu?
MVB: To start my business. I believe Chengdu and the rest of West-China have huge potential. Compared with the east coastal cities, competition is limited and costs are low.
Maxxelli-blog: How did you start your business?
MVB: During my visits in China for Axxicon I created a strong bond with China and its inhabitants. By studying the history of European economic development I predicted that the demand
for luxury products in China will be huge in the near future. I prepared my business in the Netherlands for almost one year. We started cooperation with renowned Dutch producers of luxury and design products and Flew to China with my Dutch girlfriend Maartje. We carried out our market research in China, started our WFOE and opened our office. With connections in both China and Europe we are further expanding our business in China.
Maxxelli-blog: Who are your customers?
MVB: Organizers of network events like: Conferences, Summits and trade shows who want to bring together their attendees on an effective, fun and innovative way.
Also 5 star Hotels and Multinationals who want to ‘Match the right people’ at their internal events.
Maxxelli-blog:What kind of services and products do you propose to customers?
Currently we are focusing on Badge2Match, An Interactive Networking Badge which is successfully used on networking events in Europe.
Networking is getting increasingly important in our globalizing Economy and meeting the right contact at a meeting can often pay for the price of the entire trip.
The wireless enabled Interactive Badge helps delegates to find other attendees with aligned interests effectively on a conference floor. In case of a “match” between delegates,
the Interactive Badges will emit a discreet attention signal and light up in the same color so the delegates directly know who to approach.
To see Badge2Match in action check out our short introduction movie: http://www.eddp.eu/badgetomatch or check the Badge2Match introduction brochure
Some Benefits / Value of Badge2Match:
1. It is an ‘icebreaker’ to start a discussion;
2. It ensures you will only talk with the right people. Therefore you won’t lose valuable time talking to people without common interests;
3. Improved and reliable RF technology ensures that the Interactive Badge is light and slim (close to a regular conference pass);
4. The Interactive Badge is cost effective, can be re-used for other events & is easy to use: “Monkey Proof”;
5. The Matching questionnaire software is compatible with existing registration software;
The Networking Badges are a great success in Europe and won the renowned Dutch ICT Award 2009
Meeting the right people often is the main reason for people to go to an event. Using the Interactive Badges guarantees the attendees they will.
Therefore the Networking Badges will attract more visitors to events and increase the ROI of the event organizer.
It’s a great marketing tool since it draws a lot of attention from attendees and media. Sponsors are therefore normally more than willing to participate.
In short it is an innovative, fun, easy, affordable & effective way to improve networking and increase ROI.
Contact
Name en: Martijn van Breugel
Name ch: 马丁
Address en: No. 33 6F, Manhattan Building, No.49, Renmin Nan Lu, Section 4, Chengdu 610041, China
Adress ch:中国成都市人民南路4段49号 曼哈顿大厦6楼33号 610041
Phone number:13438201323
Email: info@eddp.eu
website: www.eddp.net.cn (Chinese) & www.badge2match.com (English)
Opening hours: 9am-18pm
Very interesting product!
I can imagine there is huge potential for those badges in ‘guanxi’ China.
Have they already been used in China?
BR
Tony
we are in negotiation to use it in our next events
Dear Tony,
The Badges are a great success in Europe and last month we won the Dutch ICT award 2009. We are focusing on the Chinese market since 4 months and are in contact with many event organizers to organize our first event in China. First Chinese Badge2Match event is expected end Q3 or start Q4.
If you would like to get further info please just let me know.
Best Regards
Martijn
Thanks very much, I have found this article extremely good!