The Bookworm literary festivals will run again in three cities in March, featuring top international, Asia-based and local Chinese authors. The festival aims to maximize the involvement of the three city communities, local and international, in the arts and literature, and fuel interest in cultural discussion and exchange. To date, the festival has played a meaningful role in China’s development within the international literary scene, and is now acknowledged as the biggest English-language festival on the Chinese Mainland.
With the 2012 festival we will continue to serve as a model and partner for local organizations who wish to develop their own cultural discussion programs and Chinese language literary events. In this way, The Bookworm and all associated partners and sponsors support, and contribute to, the development of open intellectual debate in China and the central role played by literature within that model.
The festival is a focus for literary activity in the English language. The Bookworm Literary Festival presents a unique opportunity for potential sponsors to gain exposure across a diverse and influential spectrum of the community. The project sends strong positive messages in terms of promoting engagement with the arts and intellectual enquiry, and will serve as an excellent project for sponsors wishing to increase their appeal as companies supportive of educational and creative aims in Chengdu. Support for bilingual events included in the program will also promote the image of sponsor companies as being both inclusive, and aware of the needs of a wide spectrum of the community.
With more than a total of 70 authors attending the three simultaneous festivals in Beijing, Suzhou and Chengdu it is of course a very big undertaking. To offset some of these costs we have already secured nationwide sponsors who are supporting the festival in three cities in the five venues (two in Beijing and Suzhou, one in Chengdu.)