7-Eleven, the world’s leading convenience store chain, have successfully entered 16 countries and regions. They have been operating in China since 2008 and were originally opened in the country’s large cities such as Beijing, Shanghai, Shenzhen and Guangzhou. On March 17, 2011, the first 7-Eleven’s outlet in Chengdu was opened, marking the global expansion strategy of entering Southwest mainland China. By March 2012, the number of 7-Eleven stores in Chengdu will amount to 53, and 100 stores are expected to be launched in 2013. What’s interesting to know, is that it took 7-Eleven 7 years to establish 100 convenience stores in Beijing, yet proving that Chengdu is a very fast growing market.
7-Eleven offer a range of different food courses, as well as drinks and convenience retail products. As of April, 2009, there were 591 7-Eleven outlets in mainland China and despite of its name 7-Eleven, indicating that would be its opening and closing hours, many outlets are open 24 hours per day.