Since a few years the municipal Government of Changsha promotes their cultural sights as their principal competitiveness and it invests a vast amount of money to preserve and develop cultural business. This year Changsha announced significant favourable policies to support the transformation and the growth of traditional industries. One of the projects supported is the “AAAAA Ecological Ancient Water Town” in Jinggang town.
Jinggang Ancient Town is located in Wangcheng District of Changsha. This town is a natural harbour 25 kilometres from Changsha city and used to be a booming trade centre of rice and salt during the Qing Dynasty (1644-1911).
Once it was referred to as one of the four largest rice markets in China. Nowadays it is a nice getaway for stressed Hunan people who just want to enjoy a peaceful day in a small town with a nice history. The town consists of 8 streets, 4 lanes and 7 piers where one can find numerous ancient shops, workshops, temples and traditional buildings. Ancient sites are for example the calligraphy exhibition of Mao Zedong, the old ship building base and Renaissance Tower and the Goddess of Mercy Temple. Visitors can enjoy traditional food and buy local goods such as chinaware, clothes, cloth shoes and traditional oiled-paper umbrellas on Mashi Street.
To support and maintain the town’s touristic attractiveness 12 projects will be developed and constructed in an area of 4.08 square kilometres including Aquatic ancient battle theme park, the south bank Diaojiao turrets recovering Project, the building of the studies academy of Chinese ancient civilization and the construction of Hunan folk culture artistic museum. Furthermore, the creation of the west plaza tourist distribution centre is necessary since the amount of tourists has increased significantly over the last few years. To advance the town’s travelling and reception capacity a new tourist distribution centre needs to be built. It will contain entertainment, shopping, food and recreational places. The rebuilding of Ziyun Palace is scheduled as well to prevent the unique history of the old town. This palace is the former Li Jing ancestral temple built in the Ming Dynasty and it is one of the largest temples in Changsha area. However, it was destroyed due to the construction of a dam for flood prevention.