Chengdu, the city you came to, and you never want to leave

The Arcadia Court
- Located in the south of Chengdu, near center of Chengdu.
- Near the subway, municipal parks, Ito-Yokado’s, the largest flagship supermarket in Chengdu, and Tianfu International, the new foreign international community
- High-quality property management team, a very unique style of decoration, from Hong Kong developers
- Paradise Island marine park near the eye, which covers business, entertainment, restaurants, theme parks, hotels, art center and other variety of city functions

Please see the following project profiles for more information
E-mail address: marketing1@maxxelli.net
Tel: 4000 150 600

Arcadia Court Introduction ENG final –

Mr Huang Jianfa, leader of the construction team for modern business and trade in the city’s northern new area, unveiled the nameplate for Denmark National Design Center’s Chengdu Branch.

The platform builds on China’s market resources and connects the local industrial advantages of Chengdu while enhancing communication and cooperation between Europe and the city.

The counselor of the World Bank and senior economist of the International Monetary Fund, Professor Ole Rinsager was also invited to give a special lecture. He presented “Global Economy Under the European Debt Crisis” at the North European International Management Institute, a world-class business school in West China.

At the opening ceremony of the 2011 Global Automotive Forum in Chengdu, Sichuan province, Wang said the innovation of the auto industry should be different from the traditional idea of innovation, which focuses on new product development and new technology application.

The auto industry should innovate the whole automobile industry chain, which would be impetus for growth and expansion and also ensure the health development of the auto industry, Wang said.

This is the second annual meeting of the Global Automotive Forum with the theme “From Volume Leader to Innovation Leader”. The forum will last from October 11 to 12.

A Christmas feast with fun, frolics and merriment with all your favorite delicious Christmas dishes including free flow beer, wind and soft drinks

Time & Date:18:00-24:00, Saturday, December 3, 2011
Venue: Crowne Plaza Chengdu City Center
Ticket PriceAdults: 450RMB, Kids: 150RMB

Separate children’s room with child minders, Christmas menu for children + games and activities organized and guided by child minders

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has clinched contracts to manage two more properties in Chengdu and Beijing. The 181-unit Ascott Financial City Chengdu, which is the first premier Ascott-branded serviced residence in Chengdu, is slated to open in 2014. The 187-unit Somerset Wangjing Beijing, which is the first international brand of serviced residence in Beijing’s thriving Wangjing business area, is scheduled to open in 2013.

With the latest additions, Ascott has further strengthened its leadership position as the largest international serviced residence owner-operator in China and is on track to achieve 12,000 apartment units in the country by 2015.

Mr Lee Chee Koon, Ascott’s Managing Director for North Asia, said: “We are pleased to secure two more management contracts which add over 360 apartment units to our portfolio. Ascott will now have around 7,000 apartment units in 38 serviced residences across 16 cities in China. Our quick expansion in China demonstrates the importance of the country as a key growth market for us and our strong confidence in its future development. We will continue to tap on more opportunities in tier-1 cities like Beijing where we still see abundant demand for international serviced residences from business travellers and tourists. In the mean time, we are deepening our presence in high growth cities such as Chengdu where foreign direct investment and tourism are expected to increase exponentially in the next few years.”

Ascott Financial City Chengdu

Ascott Financial City Chengdu is part of the landmark 58-storey Chengdu Financial City twin-tower development comprising Grade A offices and entertainment facilities. Located within New South Area, which is the up and coming business centre of Chengdu, the serviced residence will be surrounded by commercial developments such as Chengdu Financial Center and Tianfu Software Park, and the offices of many multinational companies including IBM, SAP and Symantec. Within walking distance are the Chengdu Ocean Park, Chengdu Opera House, Chengdu International Exhibition & Convention Center, shopping malls such as IKEA and GTC, and international schools. The property will be linked to a Metro station, providing convenient access to various destinations in the city including the Shuangliu International Airport.

Business and leisure travellers will be able to choose from a range of studios to four-bedroom apartments to suit their lifestyle needs. Facilities include a swimming pool, gymnasium, spa, sauna, children’s playroom, business centre, meeting room and reading lounge.

Somerset Wangjing Beijing

Somerset Wangjing Beijing is strategically located in the bustling Wangjing business area within the Chaoyang District. Positioned as Beijing’s second central business district, Wangjing is home to the China headquarters of many multinational companies including Daimler, Siemens and Caterpillar. Many Grade A office towers and commercial buildings will be developed to attract more corporations to set up offices in Wangjing. As the first international brand of serviced residence in Wangjing, Somerset Wangjing Beijing will enjoy first mover advantage in attracting expatriates and project teams who work in the area.

The serviced residence will offer studios, one-, two- and three-bedroom apartments. Residents can enjoy facilities such as a gymnasium, swimming pool, business centre and meeting room. They will also be able to travel easily throughout the city with the Metro station located right next to the serviced residence.

About The Ascott Limited

The Ascott Limited is the world’s largest international serviced residence owner-operator with over 22,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as about 6,000 units which are under development, making a total of more than 28,000 units.

The company operates three brands – Ascott, Citadines and Somerset . Its portfolio spans over 70 cities across 20 countries, 13 of which are new cities in Ascott’s portfolio where its serviced residences are being developed.

Ascott, a wholly-owned subsidiary of CapitaLand Limited, is headquartered in Singapore. It pioneered Asia Pacific’s first international-class serviced residence in 1984. In 2006, it established the world’s first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust. Today, the company boasts a 27-year industry track record and serviced residence brands that enjoy recognition worldwide.

Recent awards include DestinAsian Readers’ Choice Awards 2011 ‘Best Serviced Residencein Asia Pacific’, TTG China Travel Awards 2011 ‘Best Serviced Residence Operator in China’, Business Traveller UK Awards 2010 ‘Best Serviced Apartment Company’, Business Traveller Asia-Pacific Awards 2010 ‘Best Serviced Residence Brand’ and ‘Best Serviced Residence in Asia-Pacific’ and TTG Travel Awards 2010 ‘Best Serviced Residence Operator’.

About CapitaLand Group

CapitaLand is one of Asia’s largest real estate companies. Headquartered and listed in Singapore, the multi-local company’s core businesses in real estate, hospitality and real estate financial services are focused in growth cities in Asia Pacific and Europe.

The company’s real estate and hospitality portfolio, which includes homes, offices, shopping malls, serviced residences and mixed developments, spans more than 110 cities in over 20 countries. CapitaLand also leverages on its significant asset base, real estate domain knowledge, financial skills and extensive market network to develop real estate financial products and services in Singapore and the region.

The listed entities of the CapitaLand Group include Australand, CapitaMalls Asia, CapitaMall Trust, CapitaCommercial Trust, Ascott Residence Trust, CapitaRetail China Trust, CapitaMalls Malaysia Trust and Quill Capita Trust.

Mr. Owen Chan said, Chengdu, as the center of business, finance, science and technology, and a hub of transportation and communication in Southwest China, has abundant talent pool, that is the strongest “impetus” Cisco determined to settle down in Chengdu 1 year ago.

Chengdu, one of the 11 national software bases in China, and also one of the fastest growing Software outsourcing cities in China, currently has up to 1.65 million technicians, and 130 000 software practitioners according to the a report released by Chengdu Tianfu Software Park Co., Ltd, the operator of Tianfu Software Park.

As the major base for software and service outsourcing industry development in Chengdu, In rent one year, a large number of international enterprises including Accenture, DHL, Maersk, Alibaba, Manulife, Amazon, Wipro etc. selected Chengdu Tianfu Software Park to implant their back-offices, R&D centers or development centers to take advantage of the good talent pool and low operation costs.

Tianfu Software Park (TSP), located at the core of the New Tianfu City of Chengdu Hi-tech Industrial Development Zone (Chengdu Hi-tech Zone), is an ecological park of international standard, serving global software and service outsourcing players. It is developed and constructed with full funding from Chengdu Hi-tech Investment Group Co., Ltd. It has a total built-up area of over 1.1 million sq. m, with 790,000 sq. m already being furnished and put into service.

TSP has a grand and rational architectural layout and is equipped with first-class supporting facilities. It has an ideal environment for working and living. TSP has attracted many world-renowned enterprises to set-up business, including IBM, SAP, NEC, Symantec, NCS, Accenture, Huawei, Ubisoft, Alibaba, Mearsk,, Nokia Siemens Networks, Tencent, Wipro and NIIT Tenants here focus on fields such as ITO / BPO, network communication, software development, digital entertainment, information security, back-office operations, and talents training.

As the major base for software and service outsourcing industry development in Chengdu Hi-tech Zone, TSP has already become the key center for the industry in China. Meanwhile, Chengdu has risen to be a crucial city, following Beijing and Shanghai, for strategic layout in China for large enterprises from home and abroad!

Excel in comprehensive quality

The Evaluation Report on Investment Attracting Capacities of Chinese Service Outsourcing Cities is the only professional assessment of the Chinese service outsourcing industry on investment attractiveness of Chinese cities engaging in service outsourcing. It has closely formed ties with cities and outsourcing businesses. The evaluation targets are 21 service outsourcing demonstration cities, including Beijing, Shanghai, Dalian, Chengdu and Xi’an, and 35 non-demonstration cities, such as Shenyang, Yantai, and Ningbo. It has, for the first time, revealed the situation of Chinese service outsourcing cities since China introduced the outsourcing business. It breaks the previous pattern of focusing on the industry and companies by studying the outsourcing industry.

According to Qi Haitao, CEO of China Outsourcing Network, which initiated the evaluation activity, the Report has put forward the IEEG evaluation system for Chinese service outsourcing cities. This is done on the basis of OIOP, an international operation standard, and the DEVOTT four-dimensional spatial model. The system covers the four grade-one indexes, which are industrial basis, economic level, supporting environment, government support, and 60 segmented indexes. It evaluates service outsourcing cities in diversified angles and all-round approach to comprehensively reflect the overall strength and investment attractiveness of the cities. Qi says that “In this evaluation, Chengdu has the highest average score, because it has low comprehensive costs, sound overall industrial environment, and a good whole industry motivation system.” With a fine environment, sufficient human resources, low commerce costs, and quality government services, Chengdu has become the best destination to receive investment from Chinese and foreign service outsourcing companies.

Prospect

Li Hao, deputy director of Chengdu municipal bureau of commerce, says that in recent years, Chengdu has given priority to developing service outsourcing as a key emerging business. The service outsourcing industry has developed fast. In 2010, the city’s service outsourcing output values exceeded 30 billion yuan, with 100,000 employees in the sector. The Chengdu service outsourcing industry has gradually embraced famous multi-national businesses, leading Chinese companies, and local companies. To date, three of the world top 10 service outsourcing companies, IBM, Accenture and WIPRO, have settled in Chengdu. They are accompanied by 18 others of the world top 100. Six of China’s top 10 services outsourcing companies have set up branches in Chengdu. Over 40 multi-national companies have established global delivery centers, sharing service centers or R&D centers in Chengdu. In 2010, 10 companies employed over 1,000 staff respectively. Six companies were listed into the Top 100 Chinese Service Outsourcing Companies in 2011. Li says that “In the next move, we will continue to make great efforts inviting businesses and investment. We are highly interested in the top 30 companies in the IT R&D, biological medicines, and financial service outsourcing sectors. We will attract more World Top 100 service outsourcing companies to Chengdu. We will also support local companies and companies from other parts of the country.”

Qi proposes that to sharpen competitiveness, Chengdu’s service outsourcing industry needs to segment fields into an industrial chain, and transform from extensive development to intensive growth.

The facility will become Siemens’ largest digital factory in China and the third R&D center for Siemens industry automation products worldwide, following the ones in Germany and the US, said Mei-Wei Cheng, CEO of Siemens Northeast Asia and president and CEO of Siemens Ltd, China,

“Sichuan is becoming more strategically important in Siemens’ global layout. Leveraging our comprehensive, innovative and environmental concept and technologies, Siemens will continue to actively participate in Sichuan’s economic and social development,” said Cheng.

The planned Electronics Works Chengdu (EWC) facility will produce high-end PLC serial products for the industrial market in China and other countries and regions.

In 2010, Taiwan’s Foxconn Technology Co announced plans to hire 100,000 people and invest $5 billion to build a new Chengdu production base. Upon completion of the project, Foxconn’s annual business income is expected to reach $37.5 billion, 1.6 times that of Sichuan province’s entire electronic information industry in 2009.

Other Taiwan-based companies investing in Chengdu this year include Taiwan Compal Group and Wistron Group. Compal, a laptop computer manufacturer, began construction in January on facilities in Chengdu expected to produce 10 million laptops by the end of 2011 and 20 million by 2013. In February, with a total investment of $500 million, construction began on a Wistron Group facility that the electronics manufacturer said is expected to produce 10 million units by the end of 2012 and 40 million by 2016.

The city, which also is home to a US-based Cisco Systems Inc facility, welcomed a total of 374 major projects last year, including US-based Texas Instruments and US-based Dell Inc.

Other businesses such as Taiwan Glass, Yadong Cement, Taiwan Unif, Taiwan Teco Group and Chicony Group already have invested hundreds of millions of dollars in Chengdu area operations. made total investment of hundreds of millions of dollars in Sichuan province. Ting Hisin International Group, makers of Master Kong instant noodles, invested $150 million to establish its largest instant noodles and drinking water production base in Chengdu.

Taiwan Unif recently invested $200 million to complete Phase III of a beverage plant. Taiwan Glass is investing $160 million in a glass fiber cloth project that is nearing the start of construction. Far Eastern Group and MiTAC/SYNNEX Group also have increased their investments to expand existing production lines.

A strong investment climate also is being cited as a factor fueling Chengdu’s growth. Chengdu in 2010 reported $6.41 billion in actually utilized foreign capital and 193.23 billion yuan in actual utilized domestic capital. Forbes magazine in 2010 listed Chengdu as the fastest-growing city in the world, citing the power-house corporate names investing in the city. Chengdu’s total imports and exports in 2010 totaled $24.66 billion, an increase of 38.6 percent over the previous year’s numbers

In November 2010, DSM Nutritional Products signed an investment contract with Chengdu Modern Industrial Port to set up the new plant and established DSM Vitamins (Sichuan) Limited. The Chengdu plant, which was built in less than 10 months, has three complete production lines for all product types: macro premixes and vitamin concentrates marketed under the Rovimix® brand. The capacity of the plant is designed to respond to the fast increasing consumer demand. It is carefully built to prevent cross-contamination between active ingredients and non-active ingredients and can provide fully traceable production of poultry, swine, aquaculture, ruminant and petfood premixes.

“The completion of our fifth premix plant in China further strengthens DSM’s leading role in the rapidly evolving Chinese animal nutrition & health industry,” said Nathan Bird, Vice President DSM Nutritional Products China.
“As an essential link in the food chain, premix has a key role to play in food safety and nutrition. DSM applies highest manufacturing, safety and environment (OVN – Optimal Vitamin Nutrition) standard to provide reliable, high quality and innovative products to our customers. Our efforts are helping to speed up the sustainable development of the animal nutrition & health industry in China. ”

As the global leader in animal nutrition & health, DSM has always been committed to providing high-quality and safe products. The company implements a “whole food chain” concept which guarantees safety and traceability “from farm to fork”.  DSM has extensive experience in managing product traceability along the entire food chain. From construction to inauguration, the Chengdu plant will – just like DSM’s other plants – strictly adhere to DSM’s advanced global standards for Safety, Health and Environment. This will ensure full compliance with heightened requirements regarding food safety, animal nutrition and feed quality in this industry.

Dr. Weiming Jiang，President DSM China, commented: “The opening of DSM’s fifth feed premix plant in China gives me great pride. We have further optimized our premix network in this country and successfully grasped a market opportunity in China’s fast-growing animal nutrition & health industry. This investment shows DSM’s great commitment to China, one of the world’s high-growth economies. It also fully fits with our 2015 strategy, ‘DSM in Motion: driving focused
growth’.”